412 Playground
2023
Brand Identity, Motion Graphic


Recognition: Indigo Awards 2024 Gold Winner in Branding for Media
                            Graphis New Talent 2024 Honorable Mention

A visual identity for a self-initiated design podcast co-hosted by Lihao Zhu and Weiran Zhang.

The visual identity emphasizes playfulness and curiosity, drawing inspiration from a playground. It takes shapes and metaphors from a playground to represent the five podcast sections: bookmaking, type design, branding, school, and work-life balance.


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